Veteran Parking and Mobility Executive Joins HONK to Accelerate Strategic Growth, Innovation, and Industry Expansion
ORLANDO, FL – April 16, 2025 – HONK, North America’s leading provider of contactless payments for parking and mobility, is pleased to announce the appointment of David Hoyt as Chief Strategy Officer (CSO). A seasoned executive with over 20 years in parking, mobility, and transportation tech, Hoyt will lead strategic efforts across emerging markets, product innovation, partnerships, and M&A.
Hoyt brings a strong track record of results-oriented leadership, having driven significant revenue and market growth as Chief Revenue Officer, and later as Managing Director, North America, at ParkMobile. He previously held leadership roles at T2 Systems and SP Plus Corporation (Standard Parking), giving him a broad perspective across both software and field operations.
“We’re thrilled to welcome David to the HONK executive team,” said Michael Back, HONK Founder and CEO. “He brings deep industry knowledge, a sharp strategic mind, and a strong track record of driving growth. David’s leadership will play a pivotal role as HONK enters its next phase of innovation and expansion, focusing even more on what sets the company apart: making parking and mobility easier for everyone, from drivers to asset owners.”
HONK continues to scale rapidly, recently earning a spot on Canada’s Top Growing Companies list for 2024. As demand rises for frictionless, software-based mobility solutions, HONK remains at the forefront with a vertically integrated platform that unifies advanced payments, permitting, third-party integrations, and data insights.
“I’m excited to join HONK at such a transformative moment,” said Hoyt. “The team has built a reputation for agility, innovation, and strong client relationships. I look forward to contributing to its continued growth by identifying new opportunities, building meaningful partnerships, and advancing the way people access and experience mobility.”
As CSO, Hoyt will focus on identifying and capitalizing on new market trends, expanding HONK’s strategic footprint, and working closely with the leadership team to support sustainable, scalable growth.
